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Synopsis

Student Course Tutor Date Synopsis JC Decaux was started by Jean Claude Decaux in 1960s (JC Decaux ). JC Decaux is known for popularizing the street furniture concept in various countries in Europe and USA. The street concept entails maintaining public furniture in exchange for advertising on those structures. JC Decaux is the only corporation that deals with street furniture, billboards, and transport advertising. Currently, JC Decaux is operating in over forty countries worldwide. In addition, the company has ‘heavy presence’ in over 30 cities in Europe (JC Decaux ). The key aspect of ‘street furniture’ concept is trading maintenance and cleaning of public furniture in exchange for advertising space. Over forty percent of the company’s operations takes place in France, followed by North and South Europe. The main segments of JC Decaux are advertising on street furniture, advertising on transportation stations and vehicles, and advertising on billboards. In

Health Care and Life Sciences

  1. TOPIC AND PURPOSE
Your WP #4 will be an expository Researched Report (Writing Today p. 312-13); you will research then explain a topic agreed upon by your new group.  It will have a current social or ethical impact about some issue within the broader topic.  [Your topic must be approved by your professor.  For example, a general paper about being “for or against” abortion will not work and will not be accepted.  If you want to write about abortion, you must do thorough research on the various stakes for various stakeholders and come up with a very particular question that will drive your essay.  Likewise, a paper arguing “for or against” gun control will not work.  A particular issue involving existing laws regarding the possession, licensing, and use of firearms might lead to an interesting paper.]
  1. AUDIENCE AND VOICE

Admission Essay

Admission Essay

 Introduction An admission essay is one written by a student who intends to join a certain college or university. Such essays require the inclusion of personal details of the person applying to the institution in question.  Essays may be specific or open-ended. The board involved in the selection of students to determine whether they qualify to join the institution reads such essays or not. Writing of an admissions essay is a simple task granted one knows what to say and how to say it. This is contrary to popular belief that such papers need to be complicated. In order to write a satisfactory essay, the must be a logical flow of ideas that will ensure that the reader is kept interested. In such a paper, the introduction needs to be creative to make a good first impression on the person who will read it. This may be done by the use of witty remarks as a part of the essay. The introduction of such a paper shoul

Process Analysis Essay

 Process Analysis Essay

Introduction This essay describes how to perform a particular task or give a service. The distinguishing factor is that the process analysis essay outlines the steps involved in the performance of a particular task. The most common form of this process analysis is the recipe found in numerous articles and magazines. The essay form of it outlines the same steps involving the preparation of a dish but it is written in prose instead of the direct commanding tones found in the instructions. The process analysis essay may be tricky to accomplish but the following pointers will help simplify it. Main Components Identification of a topic is the first step. The choice of the topic will determine the number of steps involved. These steps are outlined in an interesting manner to give the reader a good sense of the order to follow to accomplish the task ahead. Th

Response Essay

Response Essay

 Introduction Response essays refer to types of papers, which are based on a critical analysis of the topic in question or under discussion. Such essays should not be a mere expression of the writer’s opinion pertaining to the subject of the paper. Majority of the response essays address a single issue as opposed to several matters. This means that the paper will be focused on the matter and will provide a more detailed analysis of the matter. In a response essay, the format is similar to other academic papers. The first part of the paper is the introduction. This part provides general information pertaining to the subject the paper will address. It should be well written in order to invoke an interest in the readers. The last sentence of the paper should be a thesis statement that should summarize the issue the paper intends to address.  Main Components A response essay has three mai

Illustration Essay

Illustration Essay

Introduction An illustration essay is a paper that is written in order to describe an item, event or occurrence to someone else with no knowledge of the issue. Such an essay requires the use of specific detail that will make the reader understand the topic under discussion. Such an essay is very similar to a narrative essay but it will require more explanations and examples. Use of such detail makes it a problematic paper to write as the use of ordinary language will not suffice in its writing. Illustration essays are also called example essays. As in all other types of essays, illustration essays also require a thesis statement that will summarize the content of the paper in a single sentence. In the essay, the first part will be the introduction. Here, you will need to provide an overview of the topic you will discuss in the paper. The introduction will nee

Classification Essay

Classification Essay

How to write a Classification essay-Introduction A classification essay is based upon the classification of different subjects, people or ideas that have common characteristics into specific groups. While writing a classification essay, the general introduction, body and conclusion format should be followed. In the introduction of the essay, the key point is to introduce the subject you intend to address in the paper. Particularly, the writer should identify the group or object he or she intends to classify in the course of the essay. Some descriptive information on the subject matter is also important in the introduction to the essay. Such details will arouse the interest of the readers of the essay. A thesis statement that summarizes the content of the essay in a single sentence should be at the end of the introduction. Main components of a Classification essay. A classification es

Informal Essay

 

Informal Essay

Introduction

An informal essay is one that espouses to tell a personal story or opinion of the author. It is entirely different from the other types of essays in its content, language, tone and voice. It is casual and relaxed in manner. It carries on as a conversation on would have with an acquaintance in an informal setting. The themes of informal essays are normally set to seek the opinion of the writer, a narration of an event or idea or to convey an idea or decision to the reader. The personal sentiments of the writer are paramount and this sets the informal essay apart from other essays.

Main Components

The main idea of the essay is the first constituent of the essay to be formulated. It carries the premise of the essay and the re

Personal Essay

Personal Essay

Introduction

A personal essay is one that tells the reader about the writer’s personal opinions or perspective. It may also be an occasion for the writer to tell the reader more about their personal story. It follows the formal structure of all other essays unlike an informal one. The personality of the author should show in the essay, revealing personal memories or opinions on the given essay topic.

Components of a Personal Essay

            The most important thing about a personal essay is the concept. A purposeful vision ensures the essay does not deviate from this single concept. Jotting down points the moment this vision is conceived is vital to the outcome of the essay and its content. This vision is realized using vivid language and vocabulary to bring it out. Apart from colorful

Evaluation Essay

Evaluation Essay

Introduction An essay that gives a review of a certain subject or experience is an evaluation essay. The subject is placed under critism to explore its strengths and weaknesses. The author of this type of essay offers their opinion on the subject by appraising it. The subject of evaluation is assessed on the qualities it possesses, and perhaps even compared to others in the same scope. Familiarization with the subject ensures a good evaluation and gives the writer a basis for the opinions offered. An essay that has a strong point of view is more interesting to read. Main Components The subject is the central point of the essay, and should be presented in a clear and engaging way. The reader’s interest should be piqued by the subject, which motivates them to read the essay. The targeted audience of the essay should be well defined. The nature of subject usually does this. T

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