Business Studies

We have viewed the video of Mall of America. Next, read the case in the book and visit the Mall of America website at http://www.mallofamerica.com/. Explore the various pages of the website. Then, visit Hillsdale Mall in San Mateo in person, or if that is not possible, visit their website at http://www.hillsdale.com/ and exlore the site.

1. Do you think that these two malls appeal to the same demographic segments of the marketplace? Explain or discuss your answer.

2. What specific marketing actions would you propose that Hillsdale Mall managers take to ensure its continuing success in attracting visitors from the local metropolitan area?