External Environment Analysis SLP

The key aspects of this assignment that should be covered in your paper include:

Step One: Research web and library sources that would give you the kinds of data you would need to conduct a Porter 5-Forces analysis. Be sure that you use the Kraft Foods Company (and thus, the foods industry) as the basis for this SLP. Note: We are not looking for sites that describe the 5-Forces, but sites that will provide you with data that you will be able to use to conduct your own external environmental analysis (e.g., to analyze the degree of competition in an industry, or the ease of substitution). You have undoubtedly run into such websites and publications before in your core courses. Typically, they are government sources providing statistical data, industry or trade magazines or journals, general business publications, finance websites, websites for trade associations, etc.
Step Two: This is a two-step process:
Determine what kinds of information you would need to evaluate each of Porter’s forces (see the background materials), and then find a source that will give you that information. Find a minimum of 1 or 2 different sources for each of Porter’s Forces; and
Research web and library sources that would give you data to support a PEST analysis. Find at least 1 or 2 different sources for each PEST variable.
Step Three: For each source you have given above, provide a title and a URL (if applicable), and write a sentence or two explaining what information is provided by the source, how the source would be useful in conducting an external analysis, and critiquing the source (for example, what are the strengths and limitations of the source)?


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