Kaft’s Latin American Marketing Vs. United States

Compare Kraft marketing in Latin America vs the U.S.

please use the reading materails below as well as outside sources

Porters Five Forces: A Model for Industry Analysis (Article from

Michael J. Stahl & David W. Grigsby. (1997). Strategic management: total quality and global competition. Wiley-Blackwell. ISBN 1557866503, 9781557866509.
Pages 7-11 and 143-145.

Robert L. Brown & Alan S. Gutterman. (2003). A Short Course in International Business Plans: Charting a strategy for success in global commerce. World Trade Press. ISBN: 9781885073624
Chapters 1, 2, 3, 4, 8, 9, 11, and 13

Additional Reading
Porters Five Forces Model

Five Competitive Forces
Communicating Globally: an integrated marketing approach. Don E. Schultz and Phillip Kitchen. pp 1-36.

Six Rules for Brand Revitalization: learn how companies like McDonalds can re-energize their brands. Larry Light and Joan Kiddon. Pages 1-39 and 89-142

Halbert & Ingulli. Law & Ethics in the Business Environment. 6th edition. ISBN: 0324657323
Chapter 4 pages 109-152 regulatory : Chapter 5 read pages 171 to 183 regarding regulatory concerns in the global economy
Chapter 1 pages 9 thru 23 outsourcing, fiduciary responsibility for worldwide communities versus profitability of the corporation

Additional Reading

Expertlaw.coms article on contract law. Read Page 1 and the links only

Cornell University Law School Article on Contracts
Benchmarking: an international journal. Vol. 12, No. 3, Benchmarking for Entrepreneurial Survival.
Pages 207-218

Additional Reading
Global operating models: Lessons from (and for) emerging-market multinationals.
Narendra Mulani. Logistics Management (2002). Highland Ranch: Mar 2009. Vol. 48, Iss. 3; pg. 24, 1 pgs


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