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*Case Analysis Format:
1-Executive Summary: 1 Page.
2-Background: one-half page to 1 page.
3-Problem Statement: 1 to 3 lines.
4-Analysis of Firm and Industry: 2 to 3 pages.
5-Alternatives: 3 alternatives with pros and cons for each alternative. 2 to 3 pages.
6-Recommendation: a few lines.
7-Implementation: short and long term. 2 to 3 pages.
