1. A well-written marketing plan without a comprehensive monitoring process will eventually fail. List 3-5 key operational, personnel or financial indicators (goals) to evaluate the effectiveness of your final marketing plan and explain their importance.

2. Strategic alliance with other organization is a commonly used strategy in today’s healthcare environment. Assume that you were the administrator at ABC hospital that will sign a contract with XYZ hospital to form strategic alliance. The physician leader at your hospital disproves this deal and tells you that he will resign once the contract becomes effective. How will you respond to the physician leader?


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