Read Chapters 4 and 5 in the text and the Wal*Mart 2013 Global Responsibility Report, which is available at: http://corporate.walmart.com/global-responsibility/environment-sustainability/global-responsibility-report
Case Study Questions
Based on your pre-existing opinion of Wal-Mart, was there anything in the Report that surprised you?
In its rhetoric, does Wal-Mart embrace the shareholder view of the corporation, or the stakeholder view of the corporation? What are some examples of that?
Was there anything that you thought was a sincere effort at corporate social responsibility? Was there anything that seemed to be marketing and image? Examples?
Is Wal-Mart’s corporate citizenship effort proactive or reactive? Is it voluntary, reluctant or strategic? What are some examples?
Comment on the mix of presentations – statements of goals and principles vs. individual/community stories vs. metrics and data. Which are more effective? Which are less effective? How do you think these examples were chosen?
How is Wal-Mart’s sustainability efforts international in scope? What were some specific country initiatives that impressed you? Disappointed you?
Did your opinion of Wal-Mart change at all? How so?