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You are required to write a paper which identifies and appraises the international strategy of four different companies using the four different modes of marketing to develop overseas business. Your report should be between a 1,000 and 1,500 words. For the companies you select, identify the business strategy of international expansion the company used. Give a current status of the company and elaborate on its strategy in for the future?
Four modes of International Business Strategies:
1. Exporting (indirect and direct)
2. Licensing and/or Franchising
3. Collaborative Ventures
4. Wholly owned subsidiaries

 

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