The paper must contain the text book for reference an at least one addition references, which include internet sources, books, and professional journals or other appropriate resources. The executive summary is a short synopsis telling a bit about the Arimount company, the product and what key points the marketing plan covers, and the resources you will use to accomplish your plan. Please see the marketing plan on page 60 of the textbook for an example. This executive summary will actually be placed at the beginning of the marketing plan. Please take all the revised pieces of the marketing plan and combine them into one document that includes your executive summary. The Text book is Marketing Management by Philip Kotler and Kevin Lane Keller 14th ED.