Audience-Focused Communication Matrix

Complete the Audience-Focused Communication Matrix, located in Appendix B, using the following information:
o Communication must always be designed with the audience in mind. You have been called upon to present quarterly sales information in an in-person meeting to a group of stakeholders that includes managers, salespeople, and customers.
o What are some audience characteristics you need to consider?
o What communication channels are appropriate and why?
o What are some considerations you must keep in mind with the diversity of the audience?
o What can you do to ensure that your message is effective?

Appendix B

Audience-Focused Communication Matrix

Use the matrix to complete the information. Write 3-4 sentences for each item.

• What are some audience characteristics you need to consider?
• What communication channels would be appropriate and why?
• What would you do to ensure your message is effective?
• What are some considerations you must keep in mind given the diversity of the audience?