Business and Management

Review the portion of Web Chapter A concerning new product innovation. You can access Web Chapter A at this web
address: http://www.pearsonhighered.com/wheelen/cases.html. Then select a new product that you have been introduced
to in the past 12 months. You are also welcome and encouraged to research this new product using outside sources. You
are to create a PowerPoint presentation about the marketing strategy for this relatively new product. Your PowerPoint
presentation should include the following elements:
 Slide 1: Title page
 Slide 2: Description of the new product
 Slide 3: Explain which category of innovation is emphasized.
 Slide 4: List what differentiates the product from the competition.
 Slide 5: Describe the product’s target market and its demographics.
 Slide 6: Describe the market size and potential product demand.
 Slide 7: Explain in which stage of the product life cycle is the product.
 Slide 8: Predict product demand in five years.
 Slide 9: List of sources using APA guidelines