Article to be read can be found at:
and the instruction is to provide the business case and social case for coca-cola’s approach to obesity.
While addressing this article, please include in your response this four questions:
1. Discuss how this approach will help or hurt coca-cola’s sales versus image?
2. Do you think the advertising will change behavior?
3. do you think the advertising will affect obesity?
4. Do you think coca-cola is sincere or just “window-dressing”?