Coca-Cola Anti-Obesity Ad: Reactions and Research

Article to be read can be found at:

http://www.huffingtonpost.com/2013/01/17/coca-cola-anti-obesity-ad-addressing_n_2489357.html.

and the instruction is to provide the business case and social case for coca-cola’s approach to obesity.

While addressing this article, please include in your response this four questions:

1. Discuss how this approach will help or hurt coca-cola’s sales versus image?
2. Do you think the advertising will change behavior?
3. do you think the advertising will affect obesity?
4. Do you think coca-cola is sincere or just “window-dressing”?

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