Corporate Strategy / Business Strategy of Qatar Airways


Competitor Profile (diagram + 1 paragraph)

  • There is a market map and a discussion of conclusions about the competitive situation.
  • The information demonstrates the knowledge and ability to apply the business concept and use it to analyze the nature of the competition in the industry and present logical conclusions.

 

Company Profile  (1 paragraph)

  • The information includes details about the key elements of the future direction of the organization.
  • The information demonstrates the knowledge and ability to apply the business concept to give a clear understanding of where the organization is headed in the future.

 

Corporate Strategy  (1 paragraph)

  • The information includes details about the key elements of the corporate strategy of the organization and explains why the strategy is in place.
  • The information demonstrates the knowledge and ability to apply the business concept and demonstrate critical thinking in the rationale given for the strategy.

 

SWOT  (table + 2 – 3 paragraphs)

  • There is a table that reviews all 4 elements of SWOT and includes a range of different elements.
  • The information demonstrates the knowledge and ability to apply the business concept to identify the priorities for the regional market and is linked to the analysis presented in other sections of the report.

 

Financial Analysis  (1 – 2 paragraphs)

  • There is both key financial data and some ratio analysis presented.
  • The information demonstrates the knowledge and ability to apply the business concept in the discussion of trends and several conclusions that refer to the financial state of the organization.

 

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