Disussion Board

Discussion 1
What are the implications for world trade given the ability firms and government organizations now have to communicate with one another across borders?
Could the cooperation needed among telecommunications firms worldwide lead to increased cooperation among other organizations on issues such as world health care and worldwide exchanges of technical information?

Discussion 2
Go to,, and Whose Web sites are they, and what products do they sell? What distribution strategy would you choose for each, and why?

Discussion 3 Explore this Website. Describe how you envision this organization develops innovative ideas. How can an organization such as this stay competitive? What approaches to managing technology may they utilize?

Discussion 4
How do firms determine whether a segment is attractive and therefore worth pursuing?

Discussion 5
How do marketers create value for a product or service?


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