Employees Creativity-New Product / Service Innovation

1. Employee creativity: watch the videos (facebook and google) and read the article: Antecedents of Team Creativity then answer the following questions:

a) which factors influence individual and team creativity;

b) what companies and managers should do to instill employee creativity

http://www.youtube.com/watch?v=x_upuiamCBk

2. Social media & creativity: Read the article: “Knowledge management and web 2.0” then discuss ways in which professionals should integrate the use of social media into their daily life for supporting their creativity and environmental scanning practices.

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