GOLD COAST TAFE tender document

The focus is on identification of the central problem that requires marketing research, and then consideration of appropriate exploratory research. You are to structure your report as follows:
In your own words, clearly describe the management decision problem (MDP). Provide a brief rationale for this MDP.
Design a marketing research problem (MRP) statement/question, which addresses the MDP. Provide a brief rationale for this MRP.
List two to three research objectives that address the MRP.
Discuss the appropriateness of Repertory Grid (also known as Kelly’s Triads) for addressing any one of your objectives. Briefly outline how the technique could be implemented to address the objective.
For one of the research objectives provided, describe in your own words how the application of another exploratory research technique (other than Repertory Grid) could be useful in the project’s research design. Briefly describe how you would collect this exploratory data.

Still stressed from student homework?
Get quality assistance from academic writers!

WELCOME TO OUR NEW SITE. We Have Redesigned Our Website With You In Mind. Enjoy The New Experience With 15% OFF