Great Lakes:Great Decisions

Abstract:
One of the few remaining producers of lead additives must decide whether to continue producing them for use abroad. Banned in the United States, lead additives were still legal in developing nations. Ellie Shannon, the division manager overseeing bromine production for the Indiana-based Great Lakes Chemical Corporation (Great Lakes), must advise Great Lakes’ directors on whether the company should 1) continue production for the forseeable future, while developing countries moved from leaded vehicles to unleaded vehicles; 2) wash its hands entirely and immediately of the lead additive business; or 3) aggressively phase out its participation in this marketplace, with a five-year deadline, while lobbying for developing nations to switch to unleaded gasoline. Each of the options had its downside, however, financially, operationally, and in terms of reputation. Great Lakes placed a great deal of importance in its shareholders’ well-being and in remaining a viable company, but it also wanted to be–and to be seen as–a respectable corporate citizen

minimum 1 source per question.

Assignment #1: Case 11: “Great Lakes: Great Decisions”

Read Case 11: “Great Lakes: Great Decisions.” Prepare a 3 page report that answers the following:
1. Perform an analysis of the Social/Demographic, Technological, Economic,
Environmental/Geographic, and Political/Legal/Governmental segments to
understand the general environment facing Great Lakes. Describe how Great
Lakes will be affected by each of these external factors.
2. Analyze the lead additives industry in the U.S. using the Five Forces of
Competition Model. Describe the impact of each of the five forces on the
industry and based on this analysis, determine if the industry is attractive or
unattractive.
3. Describe who Great Lakes’ immediate, impending, and invisible competitors
are and how Great Lakes measures up against these competitors.
4. Describe the main capabilities of Great Lakes.
The format of the report is to be as follows:
o Typed, double spaced, Times New Roman font (size 12), one inch margins
on all sides, APA format.
o Type the question followed by your answer to the question.
o In addition to the 3 pages required, a title page is to be included. The title
page is to contain the title of the assignment, your name, the instructor’s
name, the course title, and the date.
NOTE: You will be graded on the quality of your answers, the logic/organization of the
report, your language skills, and your writing skills.
The assignment will be graded using the following rubric:
Outcomes Assessed
ï‚· Identify how the six segments of the general environment affects an industry and its
firms.
ï‚· Identify the five forces of competition.
ï‚· Analyze the external environment for opportunities and threats that impact the firm.
ï‚· Use technology and information resources to research issues in Business.
Grading Rubric for Assignment 1 – Case 11: “Great Lakes: Great Decisions”
Criteria
0
Unacceptable
20
Developing
30
Competent
40
Exemplary
1. Describe how
Great Lakes will
be affected by
each of the
external factors.
Did not complete
the assignment or
did not describe
how Great Lakes
will be affected by
each of the external
factors; omitted
key information
and/or included
irrelevant
information.
Completed with
Partially described
how Great Lakes
will be affected by
each of the external
factors; omitted
some key
information.
Completed with 60-
79% accuracy,
thoroughness, and
logic.
Sufficiently
described how Great
Lakes will be
affected by each of
the external factors.
Completed with 80-
89% accuracy,
thoroughness, and
logic.
Fully described how
Great Lakes will be
affected by each of
the external factors.
Completed with 90-
100% accuracy,
thoroughness, and
logic.
less than 60%
accuracy,
thoroughness, and
logic.

2. Describe the
impact of each of
the five forces on
the lead additives
industry and
determine if the
industry is
attractive or
unattractive.
Did not complete
the assignment or
did not describe the
impact of each of
the five forces on
the lead additives
industry and
determine if the
industry is
attractive or
unattractive;
omitted key
information and/or
included irrelevant
information.
Completed with
less than 60%
accuracy,
thoroughness, and
logic.
Partially described
the impact of each
of the five forces on
the lead additives
industry and
determine if the
industry is attractive
or unattractive;
omitted some key
information.
Completed with 60-
79% accuracy,
thoroughness, and
logic.
Sufficiently
described the impact
of each of the five
forces on the lead
additives industry
and determine if the
industry is attractive
or unattractive.
Completed with 80-
89% accuracy,
thoroughness, and
logic.
Fully described the
impact of each of
the five forces on
the lead additives
industry and
determine if the
industry is attractive
or unattractive.
Completed with 90-
100% accuracy,
thoroughness, and
logic.
3. Describe who
Great Lakes’
immediate,
impending, and
invisible
competitors are
and how Great
Lakes measures
up against these
competitors.
Did not complete
the assignment or
did not describe
who Great Lakes’
immediate,
impending, and
invisible
competitors are and
how Great Lakes
measures up
against these
competitors;
omitted key
information and/or
included irrelevant
information.
Completed with
less than 60%
accuracy,
thoroughness, and
logic.
Partially described
who Great Lakes’
immediate,
impending, and
invisible
competitors are and
how Great Lakes
measures up against
these competitors;
omitted some key
information.
Completed with 60-
79% accuracy,
thoroughness, and
logic.
Sufficiently
described who Great
Lakes’ immediate,
impending, and
invisible
competitors are and
how Great Lakes
measures up against
these competitors.
Completed with 80-
89% accuracy,
thoroughness, and
logic.
Fully described who
Great Lakes’
immediate,
impending, and
invisible
competitors are and
how Great Lakes
measures up against
these competitors.
Completed with 90-
100% accuracy,
thoroughness, and
logic.
4. Describe the main
capabilities of
Great Lakes.
Did not complete
the assignment or
did not describe the
main capabilities of
Great Lakes;
omitted key
information and/or
included irrelevant
information.
Completed with
less than 60%
Partially described
the main capabilities
of Great Lakes;
omitted some key
information.
Completed with 60-
79% accuracy,
thoroughness, and
logic.
Sufficiently
described the main
capabilities of Great
Lakes.
Completed with 80-
89% accuracy,
thoroughness, and
logic.
Fully described the
main capabilities of
Great Lakes.
Completed with 90-
100% accuracy,
thoroughness, and
logic.

5. Clarity
Did not complete
the assignment or
explanations are
unclear and not
organized.
(Major issues)
Explanations
generally unclear
and not well
organized.
(Many issues)
Explanations
generally clear
and/or organized.
(Minor issues)
Explanations very
clear and well
organized.
(Added helpful
details.)
6. Writing –
Grammar,
sentence structure,
paragraph
structure, spelling,
punctuation, APA
usage
Did not complete
the assignment or
had 8 or more
different errors in
grammar, sentence
structure,
paragraph
structure, spelling,
punctuation, or
APA usage. (Major
issues)

Still stressed from student homework?
Get quality assistance from academic writers!

WELCOME TO OUR NEW SITE. We Have Redesigned Our Website With You In Mind. Enjoy The New Experience With 15% OFF