The intent of this public service announcement (PSA) is to encourage young adults to participate in investment. Investment can take a number of forms but in practice it will consist of placing money into funds with a higher rate of return than cash. Investing can have significant benefit to and individual and the economy. Individuals usually invest as a means to increase their worth and secure a comfortable retirement. Increasing the level of investment in the economy contributes to total economic growth. Young adults have traditionally not been heavy investors. Producing a public service announcement encouraging early investment could be of significant personal and collective benefit to the audience.
Audience and Context
The target audience of this public service announcement is late high school students, college students, and recent college graduates. This audience has traits that influence their investment possibilities, propensity to invest and receptivity to a PSA. They generally have low financial income and low financial obligation. Some subset of them has student loans, which are generally high interest. They represent diverse demographics of race and gender. The audience also has limited financial experience, and so may be shocked by volatility or events such as the 2008 recession (Yousuf, Wang, Derousseau 1). The PSA will encourage the audience to increase their investments, most likely by reducing spending and cash holdings. This will require increased risk and lowered consumption in the short term for long term financial improvement. The PSA will require concrete statistics and persuasive presentation to convince the young adults of this course of action. If it succeeds in raising their desire to invest it will be successful at contributing to their long term goals.
Preliminary Research and Background Information
In regards to our preliminary research, we have come to the consensus that a majority of college students are unaware of the potential accumulation of wealth that may arise from instigating in a variety of investments. As a group, we have developed an understanding that investments can draw a substantial level of risk, but with strategic investment modeling, we can minimize that risk to reasonable adverse levels. Through our preliminary research, we have found that a common misperception that college students have identified is the notion that in order to earn funds, you must have funds; our research project will assist in disproving this theory through a depiction of statistical evidence.
We need to learn the investment habit for young generations by collecting data from surveying or interviewing students with different backgrounds.We need to find out wether or not students are lack of investment activities and to find out the linkage between the background(wealth,years in college, majors, gpa) and their investment activity. After we learned about their habit, we need to focus our topic on the benefit from investment activity–not only the amount of return but also the skills that the investor would learn.We can prove the first by list facts of benefit of investment activity from our books or articles.We should also provide our audience with good examples of money management such as high rate of return or risk-less portfolio to show them how to invest correctly. In addition, we can provide examples such as Warren Buffet to show that the skills investor learned from investment activities would be helpful through out their lives.
It would be important to direct our topics here because listing the benefit is the most useful way to persuade audience. In addition, by listing all benefit, not only audience but also ourselves learned a lot of investment skills.
In this paper, the research methods that we will employ include bibliometrics, survey, and interview. Since the study will deal with the established trends and possible correlations, it’s best to use these research techniques to develop the content of the paper. Bibliometrics is a research technique wherein the researcher uses information from the library and information science to support their arguments. In this paper, we will utilize the information purported in related literatures gathered to support our stances and conclusions. We will observe the trend in the previous records to reach a definite and substantial argument regarding the case. Balancing and reconciling the ideas taken from the various sources, we can make a relevant recommendation on the current status of the study. We plan to make use of the information available in academic journals, and online finance sites to accomplish this.
We will utilize the opportunity to perform primary research. We will use the survey technique to learn our target sample population’s views on the case we are studying. Also, we will perform interviews of on campus authorities in the field of finance. Through these methods we will obtain information to support a convincing PSA