n What are your promotional objectives?
n What are your key messages that position your product within the target market?
n What media is most appropriate for your strategy?
n What country factors could have an impact on your promotion approach?
n Tactics: Distribution
n How will get products and services to the customers in this country?
n Who will perform key distribution roles:
– Billing and collections
– Shipping and Delivery
– Service and repair
n What country factors could have an impact on your distribution approach?
n Measurement of Results
n What is the potential impact of this effort on the Host Country?
– Economic Gains
– Social Benefits
– Social Costs
– Political Impact
n What is your five year forecast of revenues?
– Best Case
– Likely Case
– Worst Case