Marketing: Analysis of a company using articles

This project will focus on an evaluation of a real life business scenario.The company is Woodchuck Hard Cider which was founded in 1991.The company is located in Middlebury, Vt and has over 100 employees.This company has had a very interesting background over its short history and is truly a great case study in a small business overcoming many issues yet growing to be an industry leader in its field.Woodchuck Hard Cider is a brand of hard cider produced by the Vermont Hard Cider Company, LLC in Middlebury, Vermont.It is the top-selling hard cider in the United States, with approximately 60% of the hard cider market in the US.

It is no surprise that Woodchuck Cider has faced many of the business elements that have been discussed this semester in class. ( Emerging Businesses, Ethical Behavior, Social Responsibility, Business Ownership, Management and Leadership, Business Culture, Business Expansion, Competition, and Financial Issues)

Here is what I would like you to do.First download and read the following articles about Woodchuck Cider:

1.Draft Animal

2.Bret Williams owns and operates a Vermont Cidery, which also happens to be the largest hard cidery in the US

3.Cider Buzz

4.The Hardest Side of Hard Cider: A tale of competition over intellectual property

After reading these articles, comment on the following issues and refer back to the details of these elements from our class discussions:

1.What type of leadership has Bret Williams demonstrated?

2.What is the marketing strategy for Woodchuck?

3.How has Woodchuck Cider expanded and what are they doing to reach new market segments?

4.What is Woodchuck’s Social Media marketing strategy?

5.How has Woodchuck Cider demonstrated social responsibility in VT?

6.What is their focus on customer service?

7.What is your personal evaluation of the company?

8.Has Woodchuck Cider established a “culture” in the company and for its customers?

To complete this assignment write an analysis of Woodchuck Cider based on the above 8 questions. Analysis should be 2-3 pages in length.

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