Marketing and the Marketing Mix

Assignment 1.1 – 200-300 words each

Question 1: Why is market segmentation important to service firms? Provide examples.

Question 2: Describe the relationship between customer expectations and customer satisfaction. Give examples of this relationship in logistics management. How can logisticians manage this relationship to ensure customer satisfaction?

Assignment 1.2
Read the following case and answer the questions at the end of the case. (75-100 words per question)

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