Marketing Buying Center

Read the attached document. As Marketing Manager of BestBuilt, you know that understanding Northeastern’s organization buyer behavior and in particular the members of the Buying Center (see page 152 text) is going to be an important first step.

Identify who (from the attached document) you consider to be members of the Buying Center, identify them as Users, Buyers, Influencers or Deciders and give a brief outline of the marketing message you will make to that specific member of the buying center to promote your chairs (remember the Position Statement).

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