Part 2 – Target Market Segmentation & Product Strategy
Due Week 4
• Analysis of potential customers, segmentation of market and selection of Primary and Secondary Target Market that supports the Strategic Focus.
• Development of Product Strategies aligned with Strategic Focus
• APA Format Required
• Abstract Required
• Title Page and Reference Page
• Use APA formatted headers and subheads as needed.
• A minimum of 6 outside references required.
• 6 pages, not including title page, abstract and reference page.
Part 3 – Pricing, Distribution & Intergrated Communication Strategies – Implementation Plan
Due Week 6
• Development of Pricing Strategies aligned with Strategic Focus
• Development of Distribution Strategies aligned with Strategic Focus
• Development of Integrated Communication Strategies aligned with Strategic Focus
• Development of Implementation Plan
• Complete Strategic Marketing Plan as one seamless document.