Marketing Plan

Part 2 – Target Market Segmentation & Product Strategy
Due Week 4
•    Analysis of potential customers, segmentation of market and selection of Primary and Secondary Target Market that supports the Strategic Focus.
•    Development of Product Strategies aligned with Strategic Focus
Format:
•    APA Format Required
•    Abstract Required
•    Title Page and Reference Page
•    Use APA formatted headers and subheads as needed.
•    A minimum of 6 outside references required.
•    6 pages, not including title page, abstract and reference page.

Part 3 – Pricing, Distribution & Intergrated Communication Strategies – Implementation Plan
Due Week 6
•    Development of Pricing Strategies aligned with Strategic Focus
•    Development of Distribution Strategies aligned with Strategic Focus
•    Development of Integrated Communication Strategies aligned with Strategic Focus
•    Development of Implementation Plan
•    Complete Strategic Marketing Plan as one seamless document.

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