What the research is trying to achieve:

The research is trying to investigate and evaluate the value of commercial textbooks to those of in-house and how to promote and improve the use of former and current textbooks in material design for language learners.

Questions that can be addressed in the research include:

  • Why are commercial textbooks being replaced with in-house ones without critically analyzing and evaluating the change?
  • How can we strike a balance between commercial textbooks and those of in-house?
  • What are the advantages and disadvantages of in-house developed materials and commercial textbooks?
  • What is the value added of each choice through economic cost-benefit analysis.

How these questions can be addressed:

  • By developing questionnaires.
  • By conducting interviews with the relevant stakeholders.
  • By conducting an analysis-based on previous and current material design.

What does the researcher wants to answer?

The researcher wants to answer why it is important to analyze and evaluate previous material design and also, the need to improve current material design where necessary.


The researcher argues in this context, that before replacing all commercial textbooks with in-house ones the previous text should be thoroughly analyzed and evaluated so as to identify the key strengths and weaknesses. Ones the weaknesses are identified, major improvements can be done during the replacement and therefore, coming up with a material design that best suits learners.


Advantages of in-house developed materials are:

a)      Contextualization

This is where in-house developed materials are aimed at a specific group of language learners.

In commercial developed materials, contextualization is advantageous in that commercialized texts are rich in resources/ information.

b)      Individual needs

In-house developed materials identify well with the learners’ needs. For example, a teacher is in contact with the learners, therefore, making it easier for him/her to develop materials that address the needs of the learners.

c)      Personalization

It is easier to attend to specific groups if different and customized means are used in approaching learning.

d)     Freedom of scope

In-house developed materials have a greater choice when developing own materials. There are no restrictions because one already knows what the learners need.

e)      Timely convenience

In-house developed materials can respond to events both internationally and locally.  They can also attend to events and current issues of the learners.



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