I picked mini reeses chocolate as a company/product in this assignment so write about the mini reeses chocolate answering the following questions
– Environmental scan
a) How will your company/product be impacted by the following social forces?
i) Demographic shifts and cultural changes
ii) Macroeconomic conditions and consumer income
iii) Changing technology and technology impact on customer value
iv) Type of competition faced in company/product industry and how this might change in
v) Regulation impact on the industry/company/product