Nordstrom’s Success

Read Chapter 15 Case: Nordstrom: How to Succeed by Selling Just One Shoe located in the course shell under the Week 8 tab.

You are to write a three to five (3-5) page report that answers the following:

1. Identify the type of retailer that Nordstrom™s is classified as. Describe the characteristics it shares with other retailers of this type.
2. Describe Nordstrom’s level of service on the continuum from full service to self-service. Give an example of a store that would be on the opposite end of the continuum and explain their differences.
3. Analyze the six components of Nordstrom’s retailing mix to determine which have been the most important to the company’s success. Provide a detailed rationale.
4. Discuss the primary challenges Nordstrom faces in the current retail climate.
5. Discuss how the competition has changed in recent years, along with consumer expectations.

The format of the report is to be as follows:

o Typed, double spaced, Times New Roman font (size 12), one inch margins on all sides (APA format).
o Use headers for each of the criteria, followed by your response.
o In addition to the three to five (3-5) pages required, a title page is to be included. The title page is to contain the title of the assignment, your name, the instructor™s name, the course title, and the date.

NOTE: You will be graded on the quality of your answers, the logic/organization of the report, your language skills, and your writing skills.

The assignment will be graded using the following rubric:

Outcomes Assessed

Describe the major elements of the retail environment and marketing strategy.

Use technology and information resources to research issues in marketing.

Grading Rubric for Assignment # 2 – Nordstrom™s Success

Criteria

0

Unacceptable

20

Developing

30

Competent

40

Exemplary

1. Identify the type of retailer that Nordstrom™s is classified as and describe the characteristics it shares with other retailers of this type.

Did not complete the assignment or did not identify the correct type of retailer that Nordstrom™s is and/or did not describe the characteristics it shares with other retailers of this time; omitted key information and/or irrelevant information. Completed with less than 60% accuracy and thoroughness.

Identified correctly the type of retailer that Nordstrom™s is classified as and partially described the characteristics it shares with other retailers of this type; omitted key information. Completed with 60 “ 79% accuracy and thoroughness.

Identified correctly the type of retailer that Nordstrom™s is classified as and sufficiently describes the characteristics it shares with other retailers of this type. Completed with 80“ 89% accuracy and thoroughness.

Identified correctly the type of retailer that Nordstromâ™s is classified as and fully described the characteristics it shares with other retailers of this type. Completed with 90 “ 100% accuracy and thoroughness.

2. Describe Nordstrom’s level of service on the continuum from full service to self-service. Give an example of a store that would be on the opposite end of the continuum and explain their differences.

Did not complete the assignment or did not describe Nordstrom’s level of service on the continuum from full service to self-service; did or did not give an example or gave an irrelevant example; did or did not sufficiently explain their differences; omitted key information and/or irrelevant information. Described with less than 60% accuracy and thoroughness.

Described partially Nordstrom’s level of service on the continuum from full service to self-service; gave a relevant example of a store that would be on the opposite end of the continuum and partially explained their differences; omitted key information. Described with 60 – 79% accuracy and thoroughness.

Described sufficiently Nordstrom’s level of service on the continuum from full service to self-service; gave a relevant example of a store that would be on the opposite end of the continuum and sufficiently explained their differences. Described with 80 “ 89% accuracy and thoroughness.

Described fully Nordstrom’s level of service on the continuum from full service to self-service; gave a relevant example of a store that would be on the opposite end of the continuum and fully explained their differences. Described with 90 “ 100% accuracy and thoroughness.

3. Analyze the six components of Nordstrom’s retailing mix to determine which have been the most important to the company’s success. Provide a detailed rationale.

Did not complete the assignment or did not analyze the six components of Nordstrom’s retailing mix to determine which have been the most important to the company’s success; did not or did not sufficiently provide a detailed rationale; omitted key information and/or irrelevant information. Analyzed with less than 60% accuracy and thoroughness.

Analyzed partially the six components of Nordstrom’s retailing mix to determine which have been the most important to the company’s success; provided a partial rationale; omitted key information. Analyzed with 60 – 79% accuracy and thoroughness.

Analyzed sufficiently the six components of Nordstrom’s retailing mix to determine which have been the most important to the company’s success; provided a sufficient rationale. Analyzed with 80   89% accuracy and thoroughness.

Analyzed fully the six components of Nordstrom’s retailing mix to determine which have been the most important to the company’s success; provided a detailed rationale. Analyzed with 90  100% accuracy and thoroughness.

4. Discuss the primary challenges Nordstrom faces in the current retail climate.

Did not complete the assignment or did not discuss the primary challenges Nordstrom faces in the current retail climate; omitted key information and/or included irrelevant information. Discussed with less than 60% accuracy and thoroughness.

Discussed partially the primary challenges Nordstrom faces in the current retail climate; omitted key information. Discussed with 60 – 79% accuracy and thoroughness.

Discussed sufficiently the primary challenges Nordstrom faces in the current retail climate. Discussed with 80   89% accuracy and thoroughness.

Discussed fully the primary challenges Nordstrom faces in the current retail climate. Discussed with 90  100% accuracy and thoroughness.

5. Discuss how the competition has changed in recent years, along with consumer expectations.

Did not complete the assignment or did not discuss how the competition has changed in recent years, along with consumer expectations; omitted key information and/or irrelevant information. Discussed with less than 60% accuracy and thoroughness.

Discussed partially how the competition has changed in recent years, along with consumer expectations; omitted key information. Discussed with 60  79% accuracy and thoroughness.

Discussed sufficiently how the competition has changed in recent years, along with consumer expectations. Discussed with 80   89% accuracy and thoroughness.

Discussed fully how the competition has changed in recent years, along with consumer expectations. Discussed with 90  100% accuracy and thoroughness.

6. Clarity

Did not complete the assignment or explanations are unclear and not organized.

(Major issues)

Explanations generally unclear and not well organized.

(Many issues)

Explanations generally clear and/or organized. (Minor issues)

Explanations very clear and well organized.

(Added helpful details.)

7. Writing  Grammar, sentence structure, paragraph structure, spelling, punctuation, APA usage.

Did not complete the assignment or 8 or more different errors in grammar, sentence structure, paragraph structure, spelling, punctuation, or APA usage. (Major issues)

6 – 7 different errors in grammar, sentence structure, paragraph structure, spelling, punctuation, or APA usage. (Many issues)

4 – 5 different errors in grammar, sentence structure, paragraph structure, spelling, punctuation, or APA usage. (Minor issues)

0 – 3 different errors in grammar, sentence structure, paragraph structure, spelling, punctuation, or APA usage.