South Delaware Coors Case

The South Delaware Coors Case provides an additional opportunity to determine whether a marketing opportunity is worth the risks involved.
in an effort to determine if this opportunity is a go or no go decision use the following items as a guide to the analysis:

A. Conduct a Consumer Analysis

B. Conduct an Industry Analysis

C. Develop Market Share Projections

D. Investment (If Larry movers forward with the opportunity how much capital is needed to start the business?).

E. Costs (Fixed Costs, Variable Costs, Prices)

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