In this assignment you will address an array of functions and factors that impact marketing health care functions. You will assume the role of an administrative leader of a consulting firm. Your firm has been hired to help an organization diagnose the effectiveness of the marketing strategy. Select a health care organization of your choice. The recipients of the Baldrige Award may be helpful in locating an organization for this assignment, located at http://www.baldrige.nist.gov/Contacts_Profiles.htm.
Write an eight to ten (8-10) page paper in which you:
1.Develop a mini-guide following the market research process. Using one (1) paragraph for each step in the research process, provide information and / or data that meets the need of each step.
2.Based on what you created in the mini-guide, identify which steps require the use of external public data to complete. Detail what sources you would use and why.
3.Create a survey that you would recommend the organization use to measure customer satisfaction. Discuss how this survey will be used and what considerations went into the development and design process.
4.Create a visual representation that identifies the market groups you would target for the organization you selected. This visual will accompany the mini-guide you created.
5.Consider the reasons customers leave their health care providers. Recommend a strategy for the selected company that is designed to recover and retain customers.
6.So far in this assignment, you have created a mini-guide, a visual for the segmented group you would recommend for the organization, a survey, and a strategy for customer retention. Write a one (1) page executive summary that highlights your recommendations stemming from the components you created.