The incorporate of vernacular element into mascot design.

The incorporate of vernacular element into mascot design. How effective can it helps to localize international brands. its about mascot design, and how its influence by brand localization. this paper also discuss the successful and failure when incorporate vernacular elements into mascot to localize the brand . I complete the introduction, i just need chapter 2-4 only, i will attach my introduction with my outline together and also a grade A sample dissertation paper that recommend by my lecturer( it not related with my topic, but can refer the structure ), hope u can help me, i no need a very tough language, just according to my level or the sample that level. and every supporting statement or case study please place the picture( with the link cause i need place in illustration list)to support it just like the sample paper tat i attach. this topic is related more to brand, i hope writer can analyses it more to design area, with design theory example colour theory,don’t going to the business side.

Title: The incorporation of vernacular element into mascot design. How effective can it helps to localize international brands.

*this is the full structure of the dissertation, I just need chapter 2 – 4 , no need intro and conclusion. The structure and citation all please refer to the grade A sample paper that I attach together.

 

*Keywords in this topic is- Mascot, Brand localization and vernacular elements

1.0  Introduction

  • Background of mascot
  • Role of the mascot in branding
  • How the Glocalization of the brand will influence on the mascot design?
  • Issue of mascot facing
  • Purpose of the study- Investigate how effective can the mascot design incorporate with the vernacular element helps to localize the international brands. Its include discussion about the different approaches using to incorporate vernacular elements into mascot design.

 

2.0  The use of mascot in brand localization

 

  • How the localization of the brand will influence on the mascot design?
  • Different approaches using to incorporate vernacular elements into the mascot design to localize the brand.

 

2.1 Lifestyle & Culture (KFC case study)

2.2 Belief & Religion (not sure)

2.3  Festival & Celebration (not sure)

2.4  Mythology (McDonald)

2.5  Popular Culture (Hello kitty)

 

3.0 The effectiveness and successful of using mascot to communicate brand message

Case Study: McDonald

  • Background of McDonald- brand message
  • Background of Ronald McDonald (McDonald’s mascot)
  • What type of approach that McDonald applied into mascot design when localize the brand? ( can include some colour theory when analyze the mascot of McDonald)
  • What is the message it want to bring out from the mascot that incorporate with the vernacular element?
  • What is the purpose of incorporate vernacular elements into McDonald’s mascot in communicate with the brand message?
  • The reason of success when incorporate vernacular elements into mascot to communicate brand message (Why it McDonald brand successful localize by using the mascot design?)

 

4.0 The failure of using mascot to communicate brand message

Case Study: Olympic (still not sure)

  • Background of Olympic brand message
  • Background of Olympics’ mascot
  • What type of approach that Olympic applied into mascot design when localize the brand?
  • What is the message it want to bring out from the mascot that incorporate with the vernacular element?
  • What is the purpose of incorporate vernacular elements into Olympic’s mascot in communicate with the brand message?
  • The reason of fail when incorporate vernacular elements into mascot to communicate brand message (maybe confuses the consumer, bringing wrong message, or outdated design, pls using philosophy or theory support)

 

 

*my lecturer very specific on the structure. Example, topic sentences, elaborated, analyze, discuss using supporting information. Don’t just pasted in a lot info without analyze and support.

* Chapter 2 pls don change the approaches, just find case study cause some of them I not sure

* Chapter 3 I very not sure, if I really not good, u can do some changes. The McDonald case study I think can find lots of info, but the Olympic I really not too sure, if you can find others great case study, go ahead. Beside just one case study for one chapter, if better add more case studies. (at least 2 case study for 1 chapter).

 

 

 

Lifestyle & Culture (KFC)

     

  

   Don’t get mad at

China for YD. Take out your anger on someone else, that will make you feel better. My scapegoat was the Colonel from KFC…how’s this for finger lick’n good buddy!

“Wow, I thought this guy was dead!” -random Korean girls taking pictures of Colonel Sanders

 

 

 

 

 

 

 

 

 

 

Mythology (McDonald at French using mythology character as their mascot)

 

Character Asterix from “The Adventure of Asterix”

 

 

 

Popular Culture (hello kitty)

 

 

 

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