Tourism Planning Discussion Paper

This assignment requires students to prepare a short version of a tourism planning discussion paper.

CONTEXT
This assessment is connected to a hypothetical regional destination which will be used as the focus for a simulated government policy and planning exercise. Details of the destination are available on learnjcu. Key features of the destination are as follows
– It is a central highland region of a temperate/sub-tropical island approximately 1 hour by air and 5 hours by ferry from the mainland.
– There is an established tourism sector on the coast of the island but this area has experienced a number of environmental problems
– The central region faces a number of challenges with limited infrastructure and a depressed economy
– There are several isolated ethnic groups living within the region who have typically been ignored in most government policy exercises
– The area does have a number of potential tourist attractions
– The regional government is exploring the possibility of using tourism as a regional economic development tool.

The topic is a Review of Approaches to Tourism Planning.
The aim is to review literature on different approaches to tourism planning in order to
Suggest an overall framework for the development of the tourism plan for this destination region which includes
o the main steps to be taken in the planning process
o a set of guiding principles for planning participants
o a list of issues to be considered

It must include the following sections
– A critical review of approaches to tourism planning – what the different approaches are, their weaknesses and strengths （please discus this from three different areas: SOCIAL; ECONOMICAL; ENVIRONMENTAL. AND, under each approach please give the definition; issues involved; consider the weaknesses and strengths）
– A review of the main issues or challenges that tourism planners face
(for example. For government, talk about good or bad policy, what’s that influence; discuss the relationship between tourism system and policy which include the standpoint; group people
– The overall framework (as described in the previous section)
– Reference list
It can also include case studies or examples of planning approaches used elsewhere.

Starter References
Textbook: Dredge, D & Jenkins, J. (eds) (2007) Tourism planning and policy. Brisbane: Wiley. Sections 3.6 and 13.5.
Hall, C.M. (2008) Tourism planning: policies, processes and relationships, 2nd Edn. Harlow: Pearson Education. Chapter 3.
Hall, C.M., Jenkins, J. & Kearsley, G. (1997) Introduction. In C.M. Hall, J. Jenkins and G. Kearsley (Eds.), Tourism Planning and Policy in Australia and New Zealand (pp. 16-36). Sydney: Irwin.

This assessment requires students to prepare a short version of a tourism planning discussion paper.

 

Context

This assessment is connected to a hypothetical regional destination which will be used as the focus for a simulated government policy and planning exercise. Details of the destination are available on learnjcu.  Key features of the destination are as follows

–       It is a central highland region of a temperate/sub-tropical island approximately 1 hour by air and 5 hours by ferry from the mainland.

–       There is an established tourism sector on the coast of the island but this area has experienced a number of environmental problems

–       The central region faces a number of challenges with limited infrastructure and a depressed economy

–       There are several isolated ethnic groups living within the region who have typically been ignored in most government policy exercises

–       The area does have a number of potential tourist attractions

–       The regional government is exploring the possibility of using tourism as a regional economic development tool.

 

The topic is a Review of Approaches to Tourism Planning.

The aim is to review literature on different approaches to tourism planning in order to

Suggest an overall framework for the development of the tourism plan for this destination region which includes

• the main steps to be taken in the planning process
• a set of guiding principles for planning participants
• a list of issues to be considered 

 

It must include the following sections

–       A critical review of approaches to tourism planning – what the different approaches are, their weaknesses and strengths （please discus this from three different areas: SOCIAL; ECONOMICAL; ENVIRONMENTAL. AND, under each approach please give the definition; issues involved; consider the weaknesses and strengths）

–       A review of the main issues or challenges that tourism planners face

(for example. For government, talk about good or bad policy, what’s that influence; discuss the relationship between tourism system and policy which include the standpoint; group people’s view…….)

–       The overall framework (as described in the previous section)

–       Reference list

It can also include case studies or examples of planning approaches used elsewhere.

 

Starter References (MUST USE THOSE IN ESSAY)

• Textbook: Dredge, D & Jenkins, J. (eds) (2007) Tourism planning and policy.  Brisbane: Wiley.  Sections 3.6 and 13.5.
• Hall, C.M. (2008) Tourism planning: policies, processes and relationships, 2^nd Edn.  Harlow: Pearson Education.  Chapter 3.
• Hall, C.M., Jenkins, J. &  Kearsley, G. (1997) Introduction.  In C.M. Hall, J. Jenkins and G. Kearsley (Eds.), Tourism Planning and Policy in Australia and New Zealand (pp. 16-36). Sydney: Irwin.