Tracking Sensors Invade the Workplace by: Rachel Silverman
Mar 07, 2013
Tybout, A.M. & Calder, B. J., eds. (2010). Kellogg on Marketing (Second Edition). Hoboken, NJ: Wiley. ISBN-13: 978-0470580141
Use the resources above to answer the questions below and answer with examples if you can. Make sure you refer to the relevant concepts from the text book(Kellogg on Marketing-Second Edition) chapters 1,2,3.
(1) Briefly describe at least three potential marketing applications for tracking sensors.
(2) Compare and contrast the use of surveys compared to behavioral tracking as a marketing research methodology.