Verizon Wireless


  • ·Write a 1,400- to 2,100-word paper in which you discuss the strategic position, quality management approach, and customer satisfaction measurements within a company. Complete the following:


  • Choose a company that a team member is familiar with.
  • Conduct a SWOT analysis for the company.
  • Develop a vision and mission statement for this company along with guiding principles that incorporate quality principles.
  • Create the organization’s strategic plan and strategic objectives that explains and defines quality as the organization’s core principles.
  • Include, in the strategic objectives, the tools used by the company to measure customer satisfaction. Discuss how these measurements could be used to enhance quality planning.


  • Format your paper consistent with APA guidelines


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