Week 2 Paper

ORGANIZATION SELECTED :
MICROSOFT

1. Select an organization with which you are familiar, and identify an issue within that organization that would have both organizational and societal implications. Address at least two (2) functions from each category [2 organizational functions and 2 societal functions]. Both organizational and societal functions are combined in the list below.

(A)Media Relations
(B)Publicity

2. Explain why you categorized your selected functions as organizational or as societal.
3. What similarities and differences exist between the organizational functions and societal functions of PR?