To Twentieth Century Fox Film Corporation,
Re: The ethos of gender construction
I would like to explore the culture of gender constructivism as demonstrated in your 2006 movie, Bretz Passion 4 Fashion Diamondz. The movie has delved into different gender construction issues. An exploration into the various aspects of gender in the movie needs a more elaborate approach towards the many incidences involving gender. My examination of your movie is based upon how you have organized events in the movie. Various instances in the movie relate to gender inclinations. Similarly, my analysis of the movie entails the pursuing the availability of various aspects of gender issues. Your movie has various characteristics that are responsible for triggering the application of different traits of gender culture. It is evident from the movie that different episodes of the movie are based upon the concept of gender ethos. Nevertheless, the movie seems to dwell on the female gender while disregarding the male gender (Ring, 1991).
Bretz Passion has delved into different issues that relate to the gender culture. As I have come to realize, there are certain theoretical perspectives of gender that your movie seem to depict. The movie has addressed feminism in a wide perspective (Hunt, 2002). The simple understanding of the meaning of feminism has been clearly elaborated in the movie. The diverse, competing and opposing social theories and their collection in the movie related to the different feminism ideologies. Gender ethos apparent in the movie relate to the socialization processes embraced in the movie. It is clear that your movie mostly addressed female gender roles and the training that young girls go through in order to prepare them to different events associated with the different gender roles that they are expected to play. As seen in the movie, there are various aspects of feminine pursuit of satisfaction by the fashion. As the movie mostly outlays the needs of the girls in their pursuit of their fortune in the world of fashion, shows that the movie is one sided.
Theorists on the concept of gender ethos are mostly concerned demonstrative the various attributes of each gender towards a certain issue related to the application of the various concepts pertaining to that gender. In this case, the movie has addressed the different aspects of female gender, which develop right from the moment a girl starts understanding different issues associated with the female gender such as birth and child rearing (Damon-Moore, 1996). This is seen through the use of dolls in by the girls in the movie. Modern feminism is a major concept of gender ethos that is apparent in the movie. My observations about this movie are clear; it is a live-action movie. A close look in to the issues that your movie introduces reveals that Bratz addresses some of the worst representations of teen. Your movie also tries to create a wrong picture about it. The environment presented is that of friendship. However, it is like all the movie revolves around fashion and going shopping. I am not particularly opposed to your choice of the theme of fashion and outsourcing better ways of obtaining feminine satisfaction. However, I am concerned about how this issue dominates the whole movie. I think it would have been more useful if a balance would be obtained (Okin, 1997).
Bratz emphasizes on the material capabilities of the females. However, it does not portray incidences where these females devote their efforts in maintaining their kind of life. As can be seen through the emphasis of rich life full of various expenditures, Bratz simply ignores the significance of the females participating in other constructive activities of the society as opposed t only focusing on physical beauty, which requires so much money to maintain. I am of the opinion that the movie would have been more useful if it included some useful tips to the young girls on how they can manage their challenges in life and learn to satisfy their needs through application of proper channels of making incomes. I also do not find fault with everybody appearing pretty and fitting in the able bracket, especially the females. It is a desirable characteristic to be able to do everything; the reason that attracts people to the movie, however, the importance of it goes beyond the simple understanding of the obtaining capabilities to perform certain tasks that include the combination of the gender ethos.
One very evident theory that your movie referred to is cyberfeminism. The theory is woman centered as it advocates for the women to make extensive use of the available information in the process of empowering themselves (Okin, 1997). Cyberfeminism is highly opposed to the dominance of men in all matters of technology and the new ways of obtaining information. Therefore, it emphasizes that women need to grasp the opportunity presented by the developments made in technology and communication to gain more advantages over men. It is no wonder your movie mainly focuses in such direction. The movie is a strong support of the ideas that some cyberfeminists have on the development of technologies. They are of the view that the continued growth of the technologies will eventually bring the male superiority to an end, as women are getting to be suited by every new improvement of technology. Cyberfeminism combines gender and information technology. This is the major characteristic that exists in the movie Bratz (Damon-Moore, 1996).
I recommend the fact that the movie embraces some useful theories about affirmative action. By purely concentrating on the various issues associated with the appearance and grooming of women to the bets appearances, it becomes possible for the movie to stir up the feelings of the young girls to take up the challenges that they encounter when competing for similar positions with men. John Stuart Mill’s concept of subjection of women to men is such a close support of the movie. My view is that the movie has this hidden intention of arousing the feelings of importance in the females for them to overcome the widespread masculinity and patriarchic society. Through the movie, it is possible for the females to express their stand in the society and promote the spread of the ideas and concepts directed at the restoration of the best practical aspects in the relationships between men and women. The understanding I get about the few episodes in the movie reveal a calculated step towards the empowerment of women in the society. The applicability of the concepts addressed in the (Hunt, 2002).
Mill’s (1869) approach about the social subordination of women comes out in an isolated knowledge that social institutions of the modern age are sources of the neglect that engulfs the society. The progression of the movie demonstrates a unique system that emphasizes on the eradication of male domination over women. According to Mill, this is a purely natural expression of the necessity of biology. However, investigations of Mill showed little relationship between the concept and reality (Damon-Moore, 1996). My understanding of the movie is that the conventional aspect of the men dominating on women due to long experience at times comes to be natural. However, the ethos of gender as depicted in the movie is extensive. The movie demonstrates a wide perspective about the effectiveness of the programs meant for the elimination of subjectivity of any gender. For me it is a work well done by the company. Initially, the movie does not sound effective because of maintaining a simple approach and scope. However, the inner perspective is monumental. The approach taken by the company is good especially in the creation of the meaning of the movie. However, the understanding of the main concept can be challenging for many people. I suggest that the company make use of simpler symbolism in putting across the intended message. Application a simple symbolism can yield more understanding.
Damon-Moore, H. Magazines for the millions: gender and commerce in the Ladies’ home journal, New York: SUNY Press, 1996
Hunt, E. M. Mary Wollstonecraft and Enlightenment Politics, Cambridge University Press, 2002.
Mill, J. S. The subjection of women, 1869. Retrieved on Thursday, November 05, 2009, from http://melbecon.unimelb.edu.au/het/mill/women.htm
Okin, S. M. Justice, gender, and the family, Basic Books, 1997
Ring, J. Modern political theory and contemporary feminism: a dialectical analysis, New York: SUNY Press, 1991