Audience-Focused Communication Matrix

Managers

• Values
• Concerns
• Principles
• Views
• Formal Meetings: will include various sessions to allow for the discussion of the noted issues
• Notice Board: allows the management in communicating improvements and notices that require implementation towards improvements
• Quality Circles: allow the management team to network amongst themselves with regard to the company’s state
• Appraisals: permeate the management team in the assessment of its performance as well as that accorded to the workers
• Provide a summary of the report in easy points
• Call the attention of the managers towards each section during the addressing period
• Accord room for reactions
• Ensure that a dialogue is maintained within the presentation as an indicator for comprehension
• Gender
• Cultural

• Personal

Inclinations

• Attitudes
• Ethnicity
• Age
• Views
• Personality

Salespeople

• Education Status
• Expectations
• Attitudes
• Motivation
• Motivation Scheme: accords the sales team with a platform for raising proposals towards the enhancement of job fulfillment
• Suggestion Design: allows the sales team in being directly involved within the decision-making procedures in the company
• Review Conventions: allows the company and the employees in progression assessments to infuse resource efficiency
• Accord a summarized report of the issues arising
• Allow the salespeople to contribute to the discussion
• Permit the employees to accord suggestions towards addressing solutions to the issues
• Accord a joint conclusion together for high compliance with the proposals

Customers

• Income Levels
• Age Levels
• Size of the Market and available niches
• Gender
• Satisfaction Surveys: reflect the level of consumer satisfaction and thereby the effectuality of the company
• Complaint Program: allows consumers to raise issues with regard to various business processes
• Promotional Website: the consumers are able to overcome spatial factors in sourcing product information, assessing promotional data and according feedback to the company
• Address the consumers issues that the company is willing to address
• Accord time to the consumers to table complaints and satisfaction levels
• Discuss the solutions and strategies towards the issues

All

• Attitudes
• Beliefs
• Views
• Concerns
• Business Plan: offers knowledge to all stakeholders with regard to past and present business positioning, while offering futuristic objectives
• Reports: allows for the assessment of the company’s current positioning in a quarterly periodic manner that allows for comprehensive analysis
• Newsletters: offer short-term periodic progression of the company to the stakeholder
• Corporate Control: accords a comprehensive problem identification and analysis in a synchronized manner to all stakeholders
• Summary reports
• Dual communication approaches
• Joint decision process