Audience-Focused Communication Matrix

Audience-Focused Communication Matrix


Audience-Focused Communication


Audience Characteristics Channels of Communication Strategies to Ensure Effective Messages Audience Diversity Considerations


  • Values
  • Concerns
  • Principles
  • Views
  • Formal Meetings: will include various sessions to allow for the discussion of the noted issues
  • Notice Board: allows the management in communicating improvements and notices that require implementation towards improvements
  • Quality Circles: allow the management team to network amongst themselves with regard to the company’s state
  • Appraisals: permeate the management team in the assessment of its performance as well as that accorded to the workers
  • Provide a summary of the report in easy points
  • Call the attention of the managers towards each section during the addressing period
  • Accord room for reactions
  • Ensure that a dialogue is maintained within the presentation as an indicator for comprehension
  • Gender
  • Cultural

  • Personal


  • Attitudes
  • Ethnicity
  • Age
  • Views
  • Personality



  • Education Status
  • Expectations
  • Attitudes
  • Motivation
  • Motivation Scheme: accords the sales team with a platform for raising proposals towards the enhancement of job fulfillment
  • Suggestion Design: allows the sales team in being directly involved within the decision-making procedures in the company
  • Review Conventions: allows the company and the employees in progression assessments to infuse resource efficiency
  • Accord a summarized report of the issues arising
  • Allow the salespeople to contribute to the discussion
  • Permit the employees to accord suggestions towards addressing solutions to the issues
  • Accord a joint conclusion together for high compliance with the proposals









  • Income Levels
  • Age Levels
  • Size of the Market and available niches
  • Gender
  • Satisfaction Surveys: reflect the level of consumer satisfaction and thereby the effectuality of the company
  • Complaint Program: allows consumers to raise issues with regard to various business processes
  • Promotional Website: the consumers are able to overcome spatial factors in sourcing product information, assessing promotional data and according feedback to the company
  • Address the consumers issues that the company is willing to address
  • Accord time to the consumers to table complaints and satisfaction levels
  • Discuss the solutions and strategies towards the issues


  • Attitudes
  • Beliefs
  • Views
  • Concerns
  • Business Plan: offers knowledge to all stakeholders with regard to past and present business positioning, while offering futuristic objectives
  • Reports: allows for the assessment of the company’s current positioning in a quarterly periodic manner that allows for comprehensive analysis
  • Newsletters: offer short-term periodic progression of the company to the stakeholder
  • Corporate Control: accords a comprehensive problem identification and analysis in a synchronized manner to all stakeholders
  • Summary reports
  • Dual communication approaches
  • Joint decision process


Lehman, C. M., & Debbie, D. D. (2010). Business Communication. Clifton Park, NY: Cengage Learning.



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