DECISION MAKING CASE STUDY- APPLE COMPANY

Decision Making Case Study- Apple Company

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Decision Making Case Study- Apple Company

Introduction

Decision making within an organization can always be improved as Simon (1997) illustrates in his book. By building on Chester Bernad’s work, Simon reveals disadvantages of traditional decision-making techniques in organizations and provides new approaches suitable for current organizations. The new approaches in organizational decision-making provided by Simon involve human psychology principles. Simon emphasizes in his text the interdependency within an organization especially when making decisions. Decisions in an organization are ultimately made by people who reason and perceive differently. Consequently, a decision-making system within an organization constituting of different people is created. This system is noted to have been extremely instrumental in Apple’s decision-making as the company introduced successful products such as the Ipad, Ipod and Itune’s while others like MobileMe failed indicating need for improvement (Müller, 2011).

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