As a leader in communications, Verizon’s mission is to enable people and businesses to communicate with each other. We are committed to providing full and open communication with our customers, employees and investors (Verizon Maryland, 2010).
Verizon wireless value is to build upon the heritage so that it can create the future. We work with integrity, respect, imagination and passion and we are fully dedicated to the service of our customers. Our customers can always count on us to be reliable and ensure the excellent performance is delivered to them. Verizon wireless has kept a promise to its customers, the community, the shareholders and the employees, which it cannot break. It believes that a promise is stronger than a strategy. Promises relate to people and performance relates to the corporation. It therefore places people above everything else.
The main goal of Verizon wireless is to the most respected wireless brand that is in the market. Verizon wireless believes that respect must and should be earned and for this to be true, it keeps its promise to the customers and other stakeholders. Keeping a promise is very important and it is the basis of trust (Verizon Maryland, 2010).
Verizon wireless has the largest subscriber base in the country. This has come through hard work and a dedicated team. Our strongest point has been on quality. We do not compromise on the quality of our products. We want to uphold this so that we can move forward as a company. Verizon wireless is aware of emerging competition. Verizon wireless wants to ensure that everybody experiences the value that it has to offer. No one must feel left out and all must experience the quality we have to offer. Verizon wireless is already strategically located in the market. It has the leadership needed and the financial capability to achieve its goals and to scale higher heights
Strategies to reach our goal
We will only use the best and work with the best. Our customers deserve the best products and services that can be afforded. We are going to deliver this to them. A highly qualified professional team will ensure customer satisfaction. Verizon wireless uses the best and the latest technology. This makes us sure that we know the level at which our customers are satisfied with our products. By using surveying programs, which are designed by the employees, questionnaires and focus groups, Verizon is able to tell, in a reliable way, whether its customers are satisfied (Verizon Maryland, 2010). The system must be designed in such a way that it is easy to understand. It must reflect the situation as it is and it should not be biased. The results that it gives out should be understood and used easily.
Verizon Maryland, (2010). Verizon promise. Retrieved 24 May, 2010, from http://www22.verizon.com/about/community/md/verizon_promise.html